AI Insights · Timothy · July 2024
Top 5 Social Apps on Android in Sweden Q2 2024
In Q2 2024, TikTok, Threads, Instagram, X, and Facebook showed varying trends in downloads, revenue, and active users on the Android platform in Sweden.
In Q2 2024, the top 5 social apps on the Android platform in Sweden—TikTok, Threads, Instagram, X, and Facebook—displayed diverse performance trends. Here’s a closer look at their weekly downloads, revenue, and active users.
TikTok demonstrated a relatively stable revenue stream, peaking at around $111K in early April and maintaining figures around $110K through most of the quarter. Downloads fluctuated slightly, starting at 6.9K in early April and settling at 5.3K by the end of June. Active users showed a slight decline from approximately 1.1M in early April to around 1.05M by the end of June.
Threads saw a gradual decrease in downloads from 8.5K at the beginning of April to approximately 4.7K by late June. Active users, however, experienced significant growth, increasing from 62.2K in early April to a peak of 98.2K in early June before dropping to 49.8K by the end of the quarter.
Instagram had a varied revenue performance, with peaks around $6.3K in early April and $5.9K in early May. Downloads remained relatively steady, ranging from 4.8K to 4K throughout the quarter. Active users stayed consistent, hovering around 1.2M, with a slight increase towards the end of June.
X experienced modest revenue, peaking at $1.4K in mid-April. Downloads showed an upward trend, starting at 1.9K in early April and climbing to approximately 3.3K by early June. Active users remained stable at around 270K throughout the quarter.
Facebook showed consistent revenue, reaching up to $6.2K in mid-June. Downloads were steady, maintaining around 2.3K each week. Active users hovered around 1.15M, with minor fluctuations throughout the quarter.
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